CasedIt.
An Australian phone case business with a fusion of playfulness and artistic flair. Each phone case contains a hand-drawn illustration designed to resonate with the hearts of those who appreciate the beauty of Asian heritage. The phone cases serve as more than just accessories; they are statements of inclusivity and celebration for Asian cultures.
-
In 2019, the inception of CasedIt. was a collaborative venture between my older sister and I. At that time, we were two young adults reaching their 20s with a shared dream but limited knowledge of design. Despite our enthusiasm, the business faced challenges and failed to gain traction, eventually leading to its abandonment.
Reflecting on this initial endeavor, I was determined to breathe new life into the dormant concept my sister and I had once envisioned. Armed with a newfound passion for graphic design, I embarked on a journey to reinvigorate the brand. This case study explores how I would reimagine CasedIt if I had designed it in 2023.
-
Adobe Photoshop
Adobe Illustrator
Procreate
Illustrations
From the bubble tea, a cultural icon and beloved beverage, to the spicy kick of Sriracha sauce, these items were carefully chosen to evoke a sense of familiarity and connection within the Asian community.
BEFORE
AFTER
Packaging
Striking colour blocking in the brand's colours is used to convey the brand's energetic personality.
The pun adds a touch of humour and cleverly relates to a popular Vietnamese noodle dish, forging a memorable and fun experience with the packaging.