Lewis Hotels

Lead Graphic Designer

I led the design of 12 projects for print and digital collateral across 12 hotel venues, keeping everything on-brand and the right size.

These included menu redesigns, print promotional posters and digital artworks for large highway LED screens to small POS screens.

Father’s Day Promo

Bright, colourful, attention-grabbing. A promotional poster for Father’s Day 2023.

Royal Exchange

Menu Redesign

A Peek-a-Boo menu concept, where subtlety meets sophistication; The colour palette offers a refreshing visual appeal that blends seamlessly in with the bistro interior.

Colour Palette: Green, Cream, Orange
Title Font: Superior Title
Body Font: Helvetica
Typography plays a pivotal role in this design, with "Superior Title" adding a touch of elegance and uniqueness in lowercase letters, emphasising thick and thin strokes. "Helvetica" is the perfect complementary choice for the body text, ensuring clarity and modernity.
Main dishes are strategically placed into a green box with the goal of elevating its sales. Prices are discreetly nestled within the descriptions, ensuring the focus remains on the dishes itself.
In contrast, the "Special Weekly Menu Items" are highlighted with bold prices, enticing customers seeking for discounted prices.

Croc Farm

Menu Redesign

A Peek-a-Boo concept, seamlessly merging playfulness with minimalism. The colour palette is duo-toned, featuring a harmonious combination of refreshing green and soft cream hues.

Colour Palette: Green, Cream
Title Typeface: Effra
Body Typeface: Optima LT Pro
"Effra" is a clean and modern, with its distinctive letterforms and sleek aesthetics for readability, making it the ideal choice to highlight key menu elements. Moreover, "Optima LT Pro" also offers exceptional readability and a timeless elegance that ensures the menu's content remains clear and accessible.
The main dishes were placed within a green box, with the objective of enhancing their sales.
Every box is deliberately crafted with an asymmetrical design, adding an element of playfulness and intrigue to the menu's overall aesthetics. Furthermore, whenever feasible, menu titles are crafted to incorporate playful references to crocodiles, infusing a delightful sense of whimsicalness into the dining experience.
The menu employs a grid system to establish consistency while infusing a sense of whimsy and asymmetry.

Quakers Inn

Menu Redesign

Upon observation of the bistro's interior design, a visitor would quickly notice the rustic charm conveyed through white wooden decor, artfully adorned with a variety of indoor and outdoor plant life.

A palette composed of brown, muted green, mustard, and cream hues, all thoughtfully chosen to harmonise with the bistro's interior ambiance.

Colour Palette: Herbal Green, Cream, Mustard
Title Typeface: Bely Display
Body Font: Helvetica
The blocking of colours reflect a blend of freshness, simplicity and warmth, setting the mood for an inviting, bistro experience.
Bely Display adds an element of elegance and a striking focal point, while the timeless Helvetica ensures clear and effortless readability. The use of a vertical fold adds a unique and interactive aspect to the design but also serves to guide the viewer's attention, encouraging exploration.
Every element serves a purpose, and the end result is a harmonious and engaging visual experience.