Ratbag
An eco-conscious e-commerce brand addressing the fashion industry's sustainability issues. Ratbag simplifies the thrifting process of finding sustainable fashion for young adults, offering a curated collection of second-hand garments and collaborating with local upcycling artisans.
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Pen and Paper
Adobe Photoshop
Adobe Illustrator
Blender
Figma
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“Ratbag” is entirely fictitious and has no real-world existence. All information, data, and scenarios related to Ratbag are products of my imagination and are not based on any existing company, product, or entity. The use of this fictional brand allows for a controlled and hypothetical exploration of various business and marketing concepts within the context of this case study.
“Rebelling against fast-fashion;
fighting for a greener future.”
— Ratbag
Task
I was tasked with the challenge of branding Ratbag, infusing it with a vibrant and defiant visual identity. This project encompassed a complete design of the website, eye-catching print collateral, packaging and a business card.
The objective was to capture Ratbag's vivacious spirit and eco-conscious ethos, translating it into a striking and memorable brand image that resonated with Millennials and Gen Z consumers.
Typeface
Selecting a bold san-serif font was critical to convey the brand's futuristic, clean defiant image. These raw, sharp lines communicate clarity, confidence, command attention and emphasise the brand's unapologetic and assertive nature.
Logo
Numerous logo concepts were explored before settling on a simple yet powerful symbol—a triangle. The triangle symbolises the brand's strong non-conforming nature with its sharp angles and unyielding structure. Similarly, the circle with a transfigured corner is used to create visual contrast whilst depicting a mouse in its most geometric form.
